A Guide to Vegan Makeup - What I Use!

Updated: May 18

Vegan and cruelty-free make-up is incredibly easy to find these days, in fact, there is one resource in particular that I recommend using, the NZAVS Cruelty Free Guide - NZAVS is a charity that works to end animal testing so you know this is legit!

After finding out that there are LOADS of options, the next step is trying to choose what makeup you want. To help you out, here's an overview of what I use.

As a disclaimer, I am not a qualified makeup artist (or even close to one) but, I love makeup and have been using it for over a decade so I like to think I know a thing or two!


My all-time favourite primer is the Youngblood mineral primer. It goes on like a dream! The only downside is the price, it's not the cheapest product out there (around $80). Youngblood products are sold in several NZ stores, the easiest way to find the nearest stockist to you is by asking BeautySense (the NZ suppliers) directly. DON'T purchase "Youngblood" products off Strawberry.net as they are knock-offs/fakes.

* Not all Youngblood products are vegan.

My other go-to primer is much more affordable - Designer Brands Gold Elixir Priming Potion. You can buy Designer Brands products from a lot of pharmacies for less than $20. You can also purchase it directly off their website. I like it because it works, it lasts me quite a long time and it's cheap!

*100% of Designer Brands products are vegan.


Once again, Youngblood is my #1 - their Mineral Foundation is seriously the best foundation I've ever used. Before this, I've only used liquid foundation but this was a real gamechanger for me. You just really want to make sure that you get the right shade - normally stockists will do a colour check on you first (if they don't offer that, please ask!). I use the shade called 'honey' - a little ironic I know.

* Not all Youngblood products are vegan.

I also use this bad boy, it's a great back up and I sometimes use it along with my Youngblood to help it last longer. It's the Designer Brands Flawless All in One Foundation. This also acts as a concealer. I use the colour 727 Nude Beige. This is really affordable too - around $18.

*100% of Designer Brands products are vegan.


The Aleph Beauty Concealer/Foundation is incredible! As the name suggests, it works as both concealer and foundation. I use the colours 2.0 and 3.0 and mix them both together. You can purchase Aleph Beauty products directly off their website.

*100% of Aleph Beauty products are vegan.

Setting Powder

I use the Youngblood Mineral Rice Loose Setting Powder (in shade medium). It makes my skin feel soft and helps my foundation look nice for longer!

* Not all Youngblood products are vegan.


This one's easy, I use the INIKA Organics Baked Mineral Bronzer. I use it on my cheeks and neck and love it! It lasts the longest time as well. Some pharmacies in NZ stock their products and you can buy directly from their website.

*100% of INIKA Organics products are vegan.


Designer Brands have quite a few different blush products and I've tried a lot of them! The Make 'Em Blush Pressed Mineral Blush (shade Pink Glow) is beautiful. It all depends on what shade you like though, I prefer pink tones over oranges or reds!

*100% of Designer Brands products are vegan.

I also use, INIKA Organic Mineral Blush Puff Pot (Rosy Glow), the wee brush makes this product really easy to use and I LOVE the colour!

*100% of INIKA Organics products are vegan.

Eyeliner - Liquid

Liquid eyeliner is a product I use daily and I'm pretty fussy about it! I don't like it when they are hard to use and if they take a long time to dry (then I end up with black eyelids and anger problems). My favourite at the moment is the Natio Precision Eyeliner (in black). The pen design makes it super easy to use. I always have winged upper eyeliner and this product makes the corners easy to do. Some Farmers stores and pharmacies in NZ stock their products and you can buy directly from their website.

* Not all Natio products are vegan.

Eyeliner - Pencil

I am newly obsessed with the RevitaLash Cosmetics Defining Liner Eyeliner - it is smudge-proof and goes on like a dream! You also don't have to use one of the awful pencil sharpeners that leave a mess behind with this. I use this for my bottom eyeliner but you can use it on the top too - it also has a little smudging tool to blend if you're into that. You can buy their products from some hair salons in NZ and directly off their website.

*100% of RevitaLash Cosmetics products are vegan.