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Work with A Guide to Vegan

A Guide to Vegan is a popular online directory that Kiwis can use to find out what products, restaurants, and other services are vegan-friendly in Aotearoa, New Zealand. It's the easy, go-to spot for people who are interested in vegan products and services!

Meet the wāhine behind A Guide to Vegan!


"I love connecting Kiwis with vegan-friendly products and services that they'll enjoy. It's such a powerful way of creating long term change for animals!"

Tara Jackson (Kāti Māmoe) is the Founder and Director of A Guide to vegan. She has been vegan since 2013 which makes writing vegan-related content a natural (and fun!) venture for her.

She is also the Executive Director of NZAVS, a charity that has been working to end animal testing in NZ since 1978.

Animals are at the core of both her professional and personal life and are the driver behind why she created A Guide to Vegan. 

Tara lives in Ōtautahi (Christchurch) in a vegan home with her partner, Ryan and rescue dog, Oxana. 


A Guide to Vegan Stats



Key Stats:

85% women.

74% from New Zealand.

12.5% from Australia.

42% aged 25 - 34 years.

25% aged 35 - 44 years. 


Monthly Stats:
Page Views: 3000 - 5000
95% from New Zealand.




Key Stats:

85% women.

78% from New Zealand.

4.6% from Australia.

45% aged 25 - 34 years.

27% aged 35 - 44 years. 

Mailing list

Newsletter: Over 800 subscribers. 

What people say about A Guide to Vegan

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I love this guide to find all out where to get certain grocery items and which vegan businesses ship and stock vegan items too. A great resource!

Some of the brands I've worked with

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Let's collaborate!

Want to share your vegan products and services with the perfect audience? Tara would love to collaborate with you to increase awareness of your brand and draw in new customers!


See standard rates for content development below. For tailored packages to best suit your needs, please contact Tara directly. 

Blog Posts

These are personalised to fit the product or service. Blog posts on hosted on, are shared on the A Guide to Vegan social media platform and are featured in an e-newsletter sent to subscribers - $1000. 

Tailored Social Media Content

A post on Instagram and Facebook - $250. 

You will also have the option of paying to feature/boost this post on social media to reach an even larger audience. Note: posts on the A Guide to Vegan Facebook page have had an organic reach of over 100K multiple times.


Website Ads
A tailored ad on the A Guide to Vegan website homepage. This can include a direct link to your product or service - $250. 


Tara would love to share your products with her audience! Giveaway development costs $150. 

If you have an idea for another partnership that is not mentioned above, get in touch for a bespoke quote!

Contact Tara

There are thousands of Kiwis following A Guide to Vegan who are eager to learn about the latest vegan products and services that they can purchase!


Contact Tara today to start planning your collaboration. Together with A Guide to Vegan, you can get your brand promoted directly to your target audience. 


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Photo credit: Stuff NZ.

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